Brand kit
Brand kit
A single source of truth for marks, color, type, and tone.
Logo
WA Power OS
Primary mark — dark BG
SVG · 12 KB
SVG
WA Power OS
Primary mark — light BG
SVG · 11 KB
SVG
Color
Brand Green
#1DAA61
Primary · use for CTAs
Ink
#0B1416
Headlines, body
Sand
#F5F1E8
Surfaces
Signal
#FF5C38
Alerts, accent
Typography
The quick brown fox jumps over the lazy dog
Display — Fraunces
600 / 700 · headingsThe quick brown fox jumps over the lazy dog
Body — Inter
400 / 500 / 600 · UITone of voice
Calm · expert · zero-fluff
Short sentences. Active verbs. No hype.
Do
“Your campaign is live. 2,341 contacts queued.”
Don't
“🚀 Woohoo! Your amazing campaign is now blasting off to thousands!”