Customer journeys
Customer journeys
14,660 contacts across 5 lifecycle stages.
lead
4,120
28% of base
+12.4%vs prev. 30d
active
6,882
47% of base
+4.1%vs prev. 30d
vip
1,842
13% of base
+2%vs prev. 30d
dormant
1,204
8% of base
-6.3%vs prev. 30d
churned
612
4% of base
-1.1%vs prev. 30d
Next best action
lead
Send welcome drip · template welcome_v3
4,120 contacts · avg value $0
active
Upsell complementary SKU via AI Agent
6,882 contacts · avg value $184
vip
Invite to private VIP broadcast list
1,842 contacts · avg value $1240
dormant
Win-back drip with 15% incentive
1,204 contacts · avg value $96
churned
Quarterly comeback wave (manual review)
612 contacts · avg value $0
Stage transitions · 30d
lead
active
active
vip
active
dormant
dormant
active
dormant
churned