A/B Experiments

Test variants of copy, timing and CTAs. We auto-split traffic, declare winners at 95% confidence and pause losers.

Running

Winners shipped · 30d

Avg lift

+13.4%

Running

Campaign · Black Friday Teaser · 3 variants

Leader

Variant B+14.2%

Confidence

92%

Traffic

12,400

messages split

Running

Campaign · Cart Recovery — 24h · 2 variants

Leader

Variant A+4.1%

Confidence

71%

Traffic

6,810

messages split

Completed

Campaign · Welcome Drip · 2 variants

Leader

Variant B+22.7%

Confidence

99%

Traffic

28,004

messages split

Draft

Campaign · VIP Early Access · 2 variants